Projects
Spring '22 Marketing Strategy
This is a sample marketing strategy I made for a made up skincare brand. I designed this to pitch launch strategies for Instagram and TikTok. Their brand targets women 20-25 and plans to expand internationally within the next year. I've also touched upon how these strategies can work with other channels and be applied to shift brand loyal customers attention to GlowSkin.
Fall '21 Competitive Analysis - Adidas
This competitive analysis was for Account Management for Advertising. Through this class, I have gained a better understanding of account management and advertising as a whole. My team presented this as if we were MediaCom and analyzed Adidas' competitors based off a competitive matrix we made prior.
Fall '21 Final Pitch - Sunday Citizen
This pitch was for Account Management for Advertising. My team and I designed and presented a pitch for a real client after being briefed. The client wanted a strategy to launch their menswear and decided us the winner of the account.
Spring '22 Midterm - Social Media & Identity
This is my midterm assignment for Special Topics in Strat. Comm. - Diversifying Social Media: The Role of Social Media Influencers in an Intersectional & Multicultural World. I covered how SMIs might aid in personal identity constructions of SMUs, intercultural sensitivity and competence, digital participatory culture, how social media plays a role in individuals’ identity constructions and how social media usage has changed since the COVID-19 pandemic.
Spring '22 Multi Media Plan - Jimmy John's
This is a mock Multi Media Plan created to evaluate Miami-Ft.Lauderdale DMA test market to increase Jimmy john's app downloads. I gathered recent data from SRDS metrics with access to AAM and MRI readership and publication information, and ComScore TV metrics for multiple magazines and TV stationns. I compiled this data into Adgile Media Planner to run a full analysis, including a quintile analysis, frequency distribution, key points, flowchart and graphs..
Fall '21 Media Plan - Monster Energy
This media plan was for Account Management for Advertising. My team and I designed and created a media budget plan for Monster Energy. Each quarter was thoroughly dissected when presenting, always keeping the client in mind. We were awarded best media plan.
Spring '21 Strategic Report - Adidas
This report was for Advertising Strategy and Development. I am driven by consumer insights and this project not only involved gathering insights but analyzing them to improve Adidas apparel. Throughout this project the group discussed issues, objectives, targets, tone of voice, etc.
Spring '21 Research Paper - Hispanic/Latinx Print Representation
This research paper was for International and Cross-Cultural Advertising. I decided to take this class because I am interested in advertising especially to Hispanic target markets. In this paper I explored how Hispanic/ Latinx represented in print magazine advertisements compared to other ethnicities like white and black models.
